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In 2026, The Pokémon Company International is celebrating 30 years of Pokémon, one of the most popular and successful entertainment franchises in the world.
To commemorate this milestone, The Pokémon Company International kicked off a massive yearlong campaign titled “What’s Your Favorite?” that invites fans around the world to share their favorite Pokémon through the mobile game sensation Pokémon GO, which celebrates its 10th anniversary this year. Using the new camera feature in Pokémon GO, Trainers can take a photo with their favorite Pokémon pal and create a meaningful memory that can be shared on social media with #Pokemon30.
To further celebrate 30 years of Pokémon, the 2026 Pokémon gift guide features many fun gift ideas for both children and the young at heart. With a Pokémon for every Trainer and something for everyone all season long, a Pokémon gift is sure to bring a smile to any Trainer’s face.
For more gift ideas for Pokémon fans, visit Pokémon Center, the premier online destination for official, high-quality Pokémon merchandise in the U.S., Canada, Australia, New Zealand and the U.K., which has the perfect gift for any Trainer in your life!
To learn more about how to celebrate 30 years of Pokémon, visit pokemon.com/30.
Select samples are available upon request. For more information, please contact pokemon@litzkypr.com.
About Pokémon
For more than 30 years, Pokémon has remained one of the most popular and successful entertainment franchises in the world, encompassing video games, mobile apps, the Pokémon Trading Card Game (TCG), animation and movies, Play! Pokémon competitive events, as well as licensed merchandise spanning gaming, toys, apparel and accessories, designer collaborations, home décor, publishing and more.
The Pokémon brand provides fans with various experiences, merchandise and offerings that honor the global Pokémon community and give them additional opportunities to engage with the brand.
Continued mainstream interest in the property has earned the brand the 2025 Global Top Toy Property of the Year accolade by Circana — now in its fourth consecutive year — as well as a spot on License Global’s list of 2024 Top Global Licensors.