Celebrate 30 Years of Pokémon

Available now at all retailers and hobby shops where Pokémon TCG products are sold.

Fans can celebrate Pokémon Day this year with the new Pokémon TCG: Pokémon Day 2026 Collection, which includes a foil promo card featuring Pikachu with a Pokémon Day stamp, a metallic coin featuring a commemorative logo and three Pokémon TCG booster packs from varying expansions.

Available beginning March 20, 2026, at all retailers and hobby shops where Pokémon TCG products are sold.

Every Pokémon Trainer’s journey begins with a first partner. This collectible booster pack celebrates the adventure and bond between Trainers and their first partner Pokémon, as it contains three illustration rare style promo cards featuring beloved first partner Pokémon from the Kanto, Sinnoh, or Alola regions. Plus, Trainers will love celebrating their favorite starter Pokémon with the coordinating sticker sheet for added play and display. Perfect for fans looking to showcase their Pokémon pride as the brand celebrates 30 years.

Available now exclusively at Pokémon Center in the U.S., Canada, Australia, New Zealand and the U.K., the premier online destination for official, high-quality Pokémon merchandise.

Trainers can take 30 years of Pokémon memories along wherever they go with this sleek lanyard and pin set! Featuring a Pikachu face as the 30th anniversary logo, this pin and lanyard set is a great way to showcase Pokémon pins while trading and collecting with other Trainers. 

Available from selected retailers around the world beginning Feb. 27, 2026.

Based on some of the most iconic Pokémon from the brand’s 30-year history, the first-ever collection of highly anticipated LEGO® Pokémon™ sets will allow fans to build and display their favorite Pokémon in LEGO brick form. This exciting collaboration brings together two beloved worlds, inviting fans everywhere to continue their Pokémon Trainer journey, brick by brick. Toy Fair attendees can get an early look at the LEGO® Pokémon™ Pikachu and Poké Ball, a 2,050-piece set that lets fans recreate one of the most iconic scenes from the franchise: Pikachu jumping out of a Poké Ball, ready for battle.