Toy Fair 2026

Available now at all retailers and hobby shops where Pokémon TCG products are sold.

Fans can celebrate Pokémon Day this year with the new Pokémon TCG: Pokémon Day 2026 Collection, which includes a foil promo card featuring Pikachu with a Pokémon Day stamp, a metallic coin featuring a commemorative logo and three Pokémon TCG booster packs from varying expansions.

Available beginning March 20, 2026, at all retailers and hobby shops where Pokémon TCG products are sold.

Every Pokémon Trainer’s journey begins with a first partner. This collectible booster pack celebrates the adventure and bond between Trainers and their first partner Pokémon, as it contains three illustration rare style promo cards featuring beloved first partner Pokémon from the Kanto, Sinnoh, or Alola regions. Plus, Trainers will love celebrating their favorite starter Pokémon with the coordinating sticker sheet for added play and display. Perfect for fans looking to showcase their Pokémon pride as the brand celebrates 30 years.

Available February 27, 2026 exclusively at Pokémon Center in the U.S., Canada, Australia, New Zealand and the U.K., the premier online destination for official, high-quality Pokémon merchandise.

As the brand celebrates 30 years of adventure and friendship, the Pokémon Center’s Opening Scene product collection offers Trainers a wave of nostalgia as they experience the opening scene of the original Pokémon Red and Pokémon Green video games for the Game Boy™ system. Featuring video game– inspired graphics and colors, Gengar and Nidorino’s iconic scene captures the energy from the original games in a variety of products that fans of the brand can enjoy as they look ahead to an exciting celebration year in 2026.

Available now exclusively at Pokémon Center in the U.S., Canada, Australia, New Zealand and the U.K., the premier online destination for official, high-quality Pokémon merchandise.

Pikachu is ready to deliver a little sweetness! Wearing a charming patchwork-style apron and holding a heart-shaped chocolate, this soft, embroidered plush captures Pikachu helping out at a chocolate shop run by its Trainer’s grandma. This lovable Electric-type Pokémon makes a perfect gift for Valentine’s Day, Mother’s Day or any moment worth celebrating.

Available now exclusively at Pokémon Center in the U.S., Canada, Australia, New Zealand and the U.K., the premier online destination for official, high-quality Pokémon merchandise.

The puzzle-solving fun of Pokémon Friends comes to life! Inspired by the Pokémon Friends game — where players solve a variety of bite-size puzzles and create in-game Pokémon plush — fans can now take those Pokémon off the screen and into their arms. Each new Pokémon Friends plush lets Trainers give their favorite plush pal a forever home. Crafted from premium, ultra-cuddly materials that look like they do in the game, these plush are the ultimate cuddly companions. Perfect for puzzle lovers and plush fans alike, these adorable Pokémon Friends plush are a great way to piece together fun all season long.

Available now exclusively at Pokémon Center in the U.S., Canada, Australia, New Zealand and the U.K., the premier online destination for official, high-quality Pokémon merchandise.

Trainers can bring a little palm-size joy wherever they go with the new Pokémon Natures Plush Key Chains inspired by the charm and expressive personalities of two beloved Pokémon — Pikachu and Ditto. Each mini plush is soft, cuddly and full of personality, and there are 10 different SKUs to represent Pikachu and Ditto’s unique personalities and expressions. Each key chain can be clipped to a bag, backpack or key ring to keep Pikachu and Ditto close all day long. Fans can collect them, trade them or pick ones that match their very own unique personalities.

Available March 20, 2026 exclusively at Pokémon Center in the  U.S., Canada, Australia, New Zealand and the U.K., the premier online destination for official, high-quality Pokémon merchandise.

Trainers can add a touch of fun and personality to keys, bags or backpacks with the new Lil’ Friends Plush Key Chains from Pokémon Center, featuring Pikachu, Eevee, Ditto, Slowpoke and more as adorable, micro-sized Pokémon! With fluffy fabric that fits perfectly in any Trainer’s hand, these plush key chains can be carried wherever the adventure may lead.

Available April 1, 2026, exclusively at Pokémon Center in the U.S., Canada, Australia, New Zealand and the U.K., the premier online destination for official, high-quality Pokémon merchandise.

The Furret Bowling Plush Set is a plush bowling game that includes six adorable Furret bowling pins, each showing off a slightly different expression, plus one Poké Ball bowling ball that’s ready for action. Soft, squeezable and full of personality, each Furret bowling pin stands about 5 inches (14 cm) tall, making this set perfect for mini bowling fun at home or anywhere Trainers want to play.

Available beginning March 5, 2026, for Nintendo Switch 2

Pokémon Pokopia is a relaxing life simulation video game where players play as a Ditto that has awoken from a long slumber and transformed to look like a human. Ditto meets Professor Tangrowth, who appears to be wearing human items and has been living all alone in a place where humans and Pokémon once lived. Seeing the withered grass and trees, Ditto decides to build the area anew by crafting items and learning moves from other Pokémon — creating a utopia for everyone to live in, one step at a time. Toy Fair attendees also saw an array of Ditto-inspired merchandise, available exclusively at Pokémon Center in the U.S., Canada, Australia, New Zealand and the U.K.

Available from selected retailers around the world beginning Feb. 27, 2026.

Based on some of the most iconic Pokémon from the brand’s 30-year history, the first-ever collection of highly anticipated LEGO® Pokémon™ sets will allow fans to build and display their favorite Pokémon in LEGO brick form. This exciting collaboration brings together two beloved worlds, inviting fans everywhere to continue their Pokémon Trainer journey, brick by brick. Toy Fair attendees can get an early look at the LEGO® Pokémon™ Pikachu and Poké Ball, a 2,050-piece set that lets fans recreate one of the most iconic scenes from the franchise: Pikachu jumping out of a Poké Ball, ready for battle.

Available now exclusively at Pokémon Center, the premier online destination for official, high-quality Pokémon merchandise in the U.S., Canada, Australia, New Zealand and the U.K.

Pokémon Trainers will love cuddling up with the adorable Pokémon Soda Pop Plush from Pokémon Center! Officially available outside of Japan for the first time in May of 2024, each plush features fun pops of color, making it a great gift for anyone looking for a new Pokémon pal. Featuring retro-inspired designs, their nostalgic style appeals to lifelong Pokémon fans while also offering young Trainers a cute and cuddly introduction to the beloved Pokémon brand. Designed in collaboration with Japanese illustrator F*Kaori, the adorable collection features fan-favorite Pokémon, including Bulbasaur, Charmander, Pikachu, Jigglypuff, and Eevee — and more new additions for 2025.

Available now exclusively at Pokémon Center, the premier online destination for official, high-quality Pokémon merchandise in the U.S., Canada, Australia, New Zealand and the U.K.

The Sitting Cuties Plush collection is one of the most beloved at Pokémon Center! Designed for fans who love Pokémon in perfectly petite form, each plush is weighted with microbeads so it sits or can be propped upright on desks, shelves or anywhere else Trainers want to show off their favorite Pokémon. Palm-sized and packed with personality, each unique plush is great for gifting, displaying or collecting.